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E-commerceConcept2026
Rosha Cosmetics
Cosmetics product page where the shade is the decision.
A dark counter, so the colours are the only bright thing.
Brief
Shade choice, not price, is what stalls a cosmetics purchase.
Approach
Swatches sit beside the hero rather than below the fold, with the shade name spelled out, and a related row underneath for cross-sell.
Result
Colour can be chosen without scrolling once.
- shade picker
- product page
- dark